Beauty Style

The BWN Fashion & Beauty Wrap | May 17, 2025: Moments & Moves in Style

Fashion is glowing, evolving, and thriving, and Black women are right at its vibrant heart. From Canadian TikTok influencers setting pastel trends to Nigerian designers redefining global luxury, let’s dive into what’s fresh, unexpected, and culturally relevant around the globe this week.

Canada: Maple, Melanin, Momentum

Toronto’s fashion scene is buzzing ahead of African Fashion Week Toronto in August. Haitian-Canadian designer Axelle M is already causing a stir online, selling out her crochet-denim hybrid jackets in the event’s “Runway to Retail” previews. Organizers hint at live shopping integrations with Shopify, promising instant gratification straight from the catwalk.

Fashion Art Toronto also announced an open-air finale by the waterfront for its late May event. Notably, DJ Chippy Nonstop is set to bring a vibrant celebration of Black queer club culture, highlighting a refreshing, inclusive direction.

On TikTok, Canadian creators launched the #MelaninMuse trend, promoting airy pastel linen sets in blush and sage tones, paired with glowing sunscreen routines. Stylist @NadiaStyles went viral with thrifted ivory trousers and bright pink stilettos, elevating casual chic with minimal effort.

In retail, Toronto’s Melanin Market pop-up rapidly sold out VIP passes, spotlighting brands like fragrance startup SunLit Scents and cozy basics from Poe Pleats. The strong community support signals a vibrant future for Black-owned Canadian businesses.

Finally, cultural trivia: Toronto Fashion Incubator reminded us the 2025 Met Gala theme, “Superfine: Tailoring Black Style,” originated from a Canadian scholar’s exploration of Black dandyism.

United States: From Beyoncé’s Beauty Gospel to No-Lace Front Challenges

Beyoncé’s new hair-care brand Cécred debuted its first campaign, featuring intimate hair journeys that resonate deeply on social media. The Foundation Kit reportedly sold out within hours, underscoring Beyoncé’s enduring influence.

Savannah James also made waves with Reframe, a skincare line crafted alongside dermatologists from Howard University. Her peach-gum collagen-infused products received immediate praise online for visibly reducing puffiness and boosting glow.

TikTok’s latest hair craze, the No Lace Front Challenge, showcases invisible wig installations that appear effortlessly natural. Atlanta’s @LilSav28 topped 3 million views, prompting widespread adoption of minimalist, glue-free looks.

Also buzzing is the DIY trend of “SpikeFlops,” where fashionistas hammer metal tacks into flip-flops for a designer dupe look. Despite safety concerns, the hashtag rapidly surpassed 8 million views, proving fashion creativity knows few boundaries.

Meanwhile, SZA’s tour-exclusive makeup duos titled “NOT BEAUTY” sparked nostalgia for the limited-edition Fenty drops. Fans particularly praised the universally flattering Café Au Yay lip shade.

Issa Rae’s Sienna Naturals is rumored to be adopting sustainable 3-D-printed packaging, further cementing her status as an industry innovator.

Caribbean: Sun-Drenched Glam and Shea Butter Diplomacy

SheaMoisture hosted its first international influencer retreat in Montego Bay, Jamaica, highlighting the new Kalahari Melon Curl Stretch line. The trip marked a meaningful shift, embracing the Caribbean as a central hub for authentic textured-hair care discussions.

Instagram’s #IslandGlowUp captured women prepping for Jamaican vacations with fresh braids and reveal-style curl releases poolside, quickly accumulating half a million views and counting.

In Trinidad, menswear designer Keishaun Julien launched a silk-linen resort collection, playfully dubbed “luxury doubles-run couture,” with relaxed pieces perfect for island lounging.

Dominican-Guyanese chemist Zora Grant also gained acclaim through Fleur de Lis Skincare, notably for her “glow-biscus” hibiscus brightening gel, earning her a spot on the Caribbean Boss Ladies 2025 list.

And for celebrity-watchers, whispers suggest Rihanna was scouting factories in Barbados, hinting at a potential Fenty Caribbean capsule in development.

Europe: Heritage Meets High Street Glamour

London designer Tolu Coker’s “Ori – Upon Reflection” runway show continues to spark conversations. Her collection blended Yoruba-inspired whites with sharp tailoring, deeply resonating across the diaspora and redefining cross-cultural aesthetics.

Paris designers leaned heavily into black palettes for AW25, reflecting global economic anxieties while creatively embedding neon stitching and heritage beadwork, ensuring cultural authenticity.

In the UK, budget shoppers are proudly flaunting their “GeorgeHaul” from Asda’s surprise lingerie sale, mixing high-street steals with luxury vintage finds, cleverly coined as “recession-proof bougie.”

Zendaya stole Cannes in a Bianca Jagger-inspired Louis Vuitton white suit, dominating online conversations about Black femininity and powerful dressing, with her crimson nails adding memorable flair.

Additionally, Essence magazine highlighted rising Black designers supported by the British Fashion Council’s NEWGEN fund, emphasizing sustainability discussions directly with buyers in shared showroom spaces.

Diaspora: Vibrant Lagos, Accra’s Influence, and Nairobi Beauty Secrets

African fashion continues its global ascent. Lagos Fashion Week’s influence persists, with Essence noting trends like bubble hems, metallic raffia, and quirky florals rooted in Yoruba storytelling gaining international traction.

Y’wandelA, known for modernizing traditional Nigerian asooke fabrics with sheer panels, triggered the viral #AsookeRenaissance hashtag, sparking global Ankara swap meets from Chicago to Copenhagen.

Ghana’s TikTok fashion scene is also thriving, driven by creators like Ama Governor whose clever kente restyling videos reach millions, generating micro-trends and cross-continental collaborations.

In Kenya, Twitter’s #BlackBeautyChallenge highlighted Nairobi chemists creating moisture-rich glycerin skincare products tailored specifically for the city’s unique climate, applauded for effectively combating dryness.

Finally, Nigerian designer Lisa Folawiyo’s appearance on Conde Nast Traveler’s podcast “Women Who Travel” eloquently articulated diaspora fashion as not merely an export but a vital global exchange of culture and joy.

Parting Thoughts

Black women globally are boldly reshaping fashion and beauty, setting trends that radiate authenticity and cultural depth. From viral hashtags to runway innovations, the creative spirit and entrepreneurial resilience of our community remain unmatched. Remember, your style speaks volumes. Wear your joy, uplift your community, and continue setting the global standard—because your influence is truly global.

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